Shipping insurance is an inexpensive way to ensure online shoppers are protected against loss, theft, or damage of a package in transit.

By providing the customer with peace of mind that they’re protected, shipping insurance is one of the simplest and most effective ways to create a better post-purchase customer experience. 

How does Route Shipping Insurance work?

When a customer checks out with any of the 13,000 online brands who use Route, they have the option to purchase Route Shipping Insurance. Choosing to purchase Route ensures that should their package be lost, stolen, or damaged in transit, they’ll be eligible to receive an instant refund or reorder.

If they need to file a claim, they can do so in seconds, and will hear back from the Route team in minutes. Customers can file claims on the Route app or on the web.

What are the benefits of Shipping Protection?

The benefits of offering Shipping Insurance are massive. Shipping Insurance ensures your customers have peace of mind at checkout, and helps you maintain loyalty when issues arise. Yet only 15.6% of organizations fully understand and track the value of the customer experience to their business while fully realizing its potential as a crucial tactic. In a nutshell: Even small improvements to your store’s customer experience can lead to massive differentiation and positive impact. It’s an opportunity that’s right out in the open, yet few ecommerce brands choose to capitalize.

1. Improve the post-purchase experience

Offering package protection to your customers is one of the easiest ways to improve your post-purchase experience. You can easily add a widget into your existing journey—oftentimes, directly on the checkout page. It’s instant peace of mind for shoppers, and even if they opt not to use it, they leave the page knowing that your brand cares enough to offer that extra level of protection.

2. Protect your bottom line

For the benefit of the brand, adding shipping insurance protects your bottom line. When a customer’s package is lost, stolen, or damaged, online merchants won’t suffer the financial losses. Instead, the purchases will be covered by insurance that protects both buyer and seller.

3. Protect shipments  from theft

As consumers have flocked to the digital shelves during the course of the coronavirus pandemic, porch pirates have similarly been on the rise. With more packages being sent than ever before, thieves have had more opportunities to snatch purchases. This reality means brands need to protect against this rising threat or risk bearing the brunt of bad actors.

4. Protect customers from lost or damaged packages

In addition to combatting the woes of package theft, offering package protection also improves the experience that customers have if their package is lost or damaged in transit. When brands provide a simple issue resolution process, it leaves customers feeling taken care of and valued. The best defense against an unhappy customer is having a good process in place that requires no heavy lifting on the customer’s side.

5. Improve customer loyalty

When you help customers easily resolve any issues they experience, you’ll win back customers that may have otherwise been lost. On the other hand, customers will not come back to a brand with difficult return or refund policies.

6. Build brand trust

Package protection can not only increase your customer loyalty, but it builds trust between you and the consumer. This makes consumers more likely to return and recommend your brand to others. A trustworthy reputation is something many brands chase, and protecting their packages is a huge step toward that.

Route Protect: A Store’s First Defense Against Damage, Loss, & Theft

Route is a best-in-class shipping insurance solution. It’s easy, quick, and can be added to any ecommerce site. Protect your bottom line by protecting your packages—a small investment that will save you (and your customers) money.

Route.com and the Route app work with all major ecommerce platforms, such as Shopify, BigCommerce, and WooCommerce. Route can even be added to ecommerce sites built on custom APIs. No matter who powers your ecommerce shop, Route is a quick addition to your checkout process. That packs powerful peace of mind.

Route has had proven success for merchants, increasing purchase intent and garnering a 97% customer satisfaction rate. Package protection and issue resolution mean fewer calls into your customer service line and fewer manual claim resolutions.

Protecting purchases establishes hard-to-find trust between your brand and your customers. And if something should go wrong during the shipping process, seamless protection means a happy ending no matter what. Customers are making more purchasing decisions based on the experience provided by brands, and a perfectly protected package provides the authentic care and support that everyone is craving today.

From targeted ads to a stunning website, the rest of your customer experience has been built to fit the modern consumer. Why not revolutionize what happens after the checkout?

Package protection FAQs