Ecommerce companies have a lot of options when it comes to ecommerce platforms. When browsing best-of lists, you’ll find that Magento is one of the most popular. It’s an open-source software that was acquired by Adobe in 2018, and it’s continued to grow in popularity since then. But what’s a knockout ecommerce platform and selling machine without an equally great package tracking tool?
Once you get your hands on the platform for building your own direct-to-consumer empire, it’ll be no surprise why it’s surged in popularity. Its global presence and nearly 10% of market share (which translates to a heckuva lot of online stores) can be attributed to its customization and scalability. Setting up your store with Magento is only half the battle though, and one strategy that can really make your shop sing is to layer on an outstanding customer experience.
If you’re already a big fan of or are thinking about Magento as your ecommerce platform, it’s time to consider how you’re going to capitalize on the robust platform through a killer post-purchase experience. Magento can create the perfect on-site shopping experience, and Route can help you build a branded tracking experience to top it off. It’s time for the tech duo that’ll cure your customers of their post-purchase anxiety and keep them coming back for more.
Why is Magento a popular ecommerce platform?
Magento is an open-source ecommerce platform that’s used by some of the biggest brands in ecommerce (we’re talkin’ Nike-and-Samsung big). But it’s not just ecommerce’s biggest players using Magento—hundreds of thousands of businesses all over this ol’ rock in space use Magento. In fact, according to Techliance, it was one of the top 10 leading ecommerce platforms worldwide in 2021
But what is it about Magento that makes it so lovable? In a nutshell, Magento is so popular because of the freedom to customize and ease of integration for merchants. Since it’s an open-source software (OSS), the platform can be highly tailored and is flexible to the unique needs of each merchant. With so much opportunity for coding in some customization, though, the expert touch of a developer or programmer may be needed for more complex stores. But for brands that simply won’t benefit from one-size-fits-all platforms, the extra resource is worth it.
Magento users also have the freedom to choose which hosting company they use—a perk some plug-and-play platform providers don’t allow. Third-party integration is a breeze with Magento, too, allowing brands to easily integrate and swap details between the rest of their tech stack, including popular tools like Klarna, PayPal, Klaviyo, and more.
Another huge plus is the fact that Magento has both an ecommerce platform and a point-of-sale (POS) system for brick-and-mortar stores. This benefit makes it easy for businesses to manage their payments with one unified system whether they’re strictly online or traversing the retail worlds online and in-person.
Finally, Magento makes it easy to create SEO- and mobile-friendly websites. Having a strong SEO strategy and a website that’s easy to use on phones and tablets are table stakes for any ecommerce company. If you’re running with a lean team, taking advantage of any help offered by your ecommerce platform is a godsend. You have a lot going on, and worrying about ranking organically or optimizing your mobile site doesn’t have to be stacked onto your plate.
Route Track Complements the Magento Customer Experience
When jotting down quarterly goals or hashing out direct-to-consumer optimization strategies, it’s not often that package tracking is even mentioned. After all, tracking has been around as long as ecommerce, so does anyone really need to reinvent the mouse trap?
We may be biased, but the short answer is “yeah.” Your store is leading the future of ecommerce, so do you really want to settle for impersonal emails with tracking information that customers have to click and copy and paste through—or do you want an experience that reflects how amazing your brand is? We’re hoping you chose the latter because who would wish the former on the folks who just shopped with them?
Route gives DTC brands world-class tracking power that instantly improves their post-purchase experience and keeps customers happy well after they’ve left the checkout. While you might not consider package tracking and post-purchase communication a critical factor in buying decisions, shoppers certainly do.
Nearly 84% of shoppers probably won’t shop with a brand again after a bad delivery experience, and 47% won’t return to a store if there was a lack of transparency during delivery (even if the package arrived on-time and in great shape). Couple those stats with the fact that 93% of consumers want to stay informed of package status throughout the post-purchase experience and 98% say delivery impacts brand loyalty and, well, tracking suddenly shoots to the top of the pile.
It’s clear that a botched post-purchase experience can lead to lost revenue, churned customers, and a sullied reputation. Route realizes that not all brands have deep pockets like the Amazons and eBays of the internet, so it was built to create a simpler and more enjoyable post-purchase experience. Route Track is the tracking software that enhances the on-site shopping experience created with Magento.
Route is easy to use—no coding required— and it benefits you and your customers. It provides a branded and personalized tracking experience that keeps your store at the front of your customer’s mind the whole time. Route Track adds an additional eight to 10 customer touches from checkout to delivery. The tracking experience for your store used to be void of personality, transparency, branding, and engagement. With Route Track tagged onto your Magento store, package delivery suddenly becomes an entirely new and memorable journey for customers. Proactive shipping updates in one central app builds trust and strengthens the relationship with every customer during the most critical part of their experience.
Magento and Route: An Ecommerce Dream Team
Online stores that use Route create an all-around more enjoyable experience for their shoppers. Instead of hunting through their inbox looking for a confirmation email or tracking numbers, or trying to intuit where their package is based on a confusing shipping carrier history, they can get real-time notifications and track orders in the Route app. Because it’s the app where shoppers can track everything in one place, orders from your store are going to show up in their scrolling as they (obsessively) check to see where each purchase is at any given time.
Plus, adding Route to your experience means your support team will thank you. The whole squad will face fewer customers calling, chatting, and emailing them wanting to know where their package is or when it’s going to be delivered. Your support team can focus on customers with more complicated needs while Route lets your customers watch their package every step of the way.
The seamless integration between Route and Magento means it’s easy for businesses to round out their customer experience, earn loyalty, and make the most of every order. Oh, it also means that you’ll keep customers happy from the checkout page to the moment they rip open their package before even getting inside.