First-time logins to the Route app just got better. 

We’ve just released Personalized In-App Onboarding, sharing shoppers’ order details before they create an account and pre-populating their email information. 

With the new flow, we greet each shopper with their order information and email address the moment they open the app for the first time. This keeps their order at the heart of their in-app package tracking experience and gives additional visibility to the brand they just purchased from.

Elevating brands throughout the post-purchase experience is part of what Route does best. This latest release ensures that shoppers keep brands top of mind from checkout, to login, to delivery. And beyond.