Table talk with Route presents
Trade Shows & Ecommerce
With the world slowly opening up and brands re-entering the physical event space, aka trade shows, we decided to sit down with Kelly Helfman, President of Informa Markets Fashion. Kelly oversees all live and digital events/platforms including MAGIC, Project, Coterie, and Micam Americas-- which means she's more than qualified to give the invaluable advice you'll find in this Table Talk. Kelly talks about asset creation to full-on booth fabrication and event planning, the typical ROI for participating in an Informa show, tips for optimizing your presence, and the one piece of advice she'd give to any entrepreneur looking to build a community and grow their brand--regardless of how big or small your company is. Fill out the form to get this incredibly candid and insightful chat straight to your inbox!