Introduction

Transparency may not be the first word that comes to mind when you’re shopping for a watch, but Brathwait Watches has held fast to its mission since its beginnings in 2014: Bring transparency to modern watchmaking with elegantly designed, premium timepieces that come without the luxury markup. Brathwait eliminates industry shortcuts and cheap solutions with its focus on quality manufacturing and honest pricing.

Claims and inquiries overwhelm a growing business

Giving customers full transparency into watch manufacturing has always been second nature to Brathwait. Handling customer service issues, on the other hand, became more difficult as the brand grew in popularity.

Before long, the support team was spending hours every week on support issues that required multiple customer emails. “Every customer interaction needed manual touches,” Brathwait’s Chief Operating Officer explained. “We had hundreds of tickets a month, a small team, and a lot of manual processes. It was difficult and messy.”

Brathwait was facing a mounting challenge of rising ticket volume and a support group inundated with time-consuming issues. “Our small team was focused only on responding to the customer inquiries, and we needed a way to cut down on contact touches,” their COO said. 

Tasked with implementing new software to help run the company more efficiently, the executive team started looking into options to help alleviate one of Brathwait’s top concerns: The increasing time spent on inquiries and support. 

Brathwait watches saves time and finds peace of mind with Route

In addition to freeing up his team, Brathwait has been excited about the power of Route to extend marketing efforts past checkout. “Route helps boost sales and aids in our marketing efforts by helping personalize content and engagement during the post-purchase experience,” Brathwait’s COO explains. 

"Any online company is missing our if they don't use Route. It's an integral part of our company and our customer experience."

With Route, Brathwait’s lean team is finally set up for success with streamlined processes. The biggest highlight of Route is the fact that it’s a solution Brathwait doesn’t need to worry about. “The biggest thing for management in any company is not having to think about a solution, and it just works. With Route, I never have to worry.” With a solution the COO and his team can be confident in, Brathwait is poised to continue rapid expansion and deliver on its promise of transparency to customers every step of the way.